Well Link Insurance Group

About Well Link

Well Link Insurance Group

In Well Link Insurance, we believe reassurance is a cornerstone of life. Protected by customised and diversified insurance solutions with excellent value, customers can rest assured to pursue their aspirations with continuous support from Well Link Insurance.

At the end of August 2016, Hong Kong-based Well Link Insurance Group Holdings Limited ('Well Link Insurance Group') acquired Direct Asia Insurance (Hong Kong) Limited and renamed it as Well Link General Insurance Company Limited in June 2017.

In April 2019, Well Link Life Insurance Company Limited ('Well Link Life'), a wholly-owned subsidiary of Well Link Insurance Group, was approved by the Hong Kong Insurance Authority to operate long-term insurance business in Hong Kong.

Leveraging Well Link Insurance Group's capabilities and expertise, we are committed to diversify our insurance offerings for providing more comprehensive and meticulous protection.

Well Link Life

Well Link Life Insurance Company Limited ('Well Link Life') was authorized by the Hong Kong Insurance Authority to operate life insurance business in Hong Kong. As a life insurance company deeply roots in Hong Kong, Well Link Life is excited to contribute to the economic and social well-being of this vibrant international city and global financial centre. Drawing on our deep understanding of the social context and dynamics of Hong Kong as well as on our knowledge of the needs and concerns of the local community, we will actively explore the development of more innovative life insurance and savings plans for today's evolving market and tomorrow's expectations. We integrate quality service and digital platform to strengthen our sales process and after-sales services to bring a better and more enjoyable life to customers.

The solvency ratio of Well Link Life is over over 1300% as of 31 December 2023, based on the calculation of the Insurance Ordinance of Hong Kong. 

Well Link Insurance

Well Link General Insurance Company Limited ('Well Link Insurance') was formerly Direct Asia (Hong Kong) Limited ('Direct Asia'), a company which provides general insurance products and services. Well Link Insurance Group acquired Direct Asia in August 2016 and renamed it Well Link General Insurance Company Limited ('Well Link Insurance') in June 2017. Today, Well Link Insurance provides high quality, convenient, innovative and comprehensive insurance solutions.

Well Link Insurance provides comprehensive general insurance products including motor insurance, travel insurance and home insurance to protect customers' daily need. We also offer a variety of commercial insurance plans, including employees’ compensation, office and shop package insurance, for all types and sizes of business.

Well Link Financial Group

About Well Link

The name of Well Link is significant, it derives from the service spirit of the bridge - help others kindle hope in desperation, help others get through the difficulties, to pass the road and then reach the other side. So we named it Well Link Financial Group as the nature of financial services are similar to the spirit of the "bridge".

Our values

To run with kindness, reliability, honesty, sincerity and fairness, to serve the society attentively and to be a social pacemaker.

Our vision

To act as a bridge to success for the clients, benefiting the country, the public, the enterprise as well as the society.